Revised provisions of the Louisiana Rules of Professional Conduct relating to Information About Legal Services in general, and lawyer advertising in particular, became effective on October 1, 2009. The Louisiana Supreme Court adopted these rules on June 26, 2008, and subsequently amended them in response to litigation brought in the United States District Court for the Eastern District of Louisiana by Public Citizen, Inc., and Louisiana lawyers Morris Bart and Billy Gee. As a result of this litigation, certain portions of Louisiana Rules 7.5, 7.6 and 7.7 are unenforceable.
The Louisiana State Bar Association has assembled materials relating to lawyer advertising here: LSBA Resources on Lawyer Advertising. Among other resources, the LSBA has created a “Handbook on Lawyer Advertising and Solicitation” to help Louisiana lawyers understand the new advertising provisions.