A “web bug” or “tracking bug” is a tag that an email sender can include in a message that will report back to the sender about the recipient’s handling of the email. See Wikipedia, Web Beacon. A “bug” included in an email message (usually in a URL for an image) will report to the sender: whether, when, and where the recipient read the message and any attachments; whether the recipient forwarded it; and the IP address of all computers used to read the message. A sender who wants to use a web bug to track an email can choose from a large number of email tracking services on the Internet, including the following: Banana Tag, HubSpot, Mailtrack, and Yesware. Such bugs are commonly used in newsletters and marketing communications to track readers’ interests in topics, products, or services.
Is it ethical for a lawyer to use such tracking bugs to surreptitiously track emails sent to opposing counsel? No, according to a recent ethics opinion from the Alaska Bar Association. See Alaska Bar Assoc. Op. 2016-1 (Oct. 26, 2016). According to the committee:
The use of a tracking device that provides information about the use of documents–aside from their receipt and having been “read” by opposing counsel–is a violation of Rule 8.4 and also potentially impermissibly infringes on the lawyer’s ability to preserve a client’s confidences as required by Rule 1.6.
More particularly, the committee opined that the use of such bugs is “conduct involving dishonesty, fraud, deceit, or misrepresentation.” Furthermore, because the bug can give the sender a glimpse into what the recipient-lawyer shared with a client, and where the client is located, it “unethically interferes with the lawyer-client relationship and the preservation of confidences and secrets.” Id.
I disagree with this opinion. Every day lawyers receive emails embedded with tracking bugs and read-receipts. There is nothing “fraudulent,” “deceitful,” or “dishonest” about sending such emails. They are commonplace.
Considering this, the burden should be on the lawyer-recipient to make sure that privileged and confidential information is not reported back to a sender. Indeed, Rule 1.6(c), requires a lawyer to “make reasonable efforts to prevent the inadvertent or unauthorized disclosure of, or unauthorized access to, information relating to the representation of a client.” See La. Rules of Prof’l Conduct R. 1.6. It is the rare case indeed in which a read-receipt or other tracked information is truly sensitive. In that unusual case, the recipient lawyer ought to undertake reasonable measures to protect it. As to what those measures should be turns on the sensitivity and importance of the information disclosed, and the cost and difficulty of employing safeguards. See ABA Model Rule 1.6, cmt. 18. So, if the location of a lawyer’s client is truly top secret—as the Alaska opinion hypothesizes—the recipient lawyer should scrub an email of any bugs prior to forwarding it the client-in-hiding by deleting embedded images or by sending it in plain-text format. Simple.
Worried about being tracked by a web bug in your inbox? You can easily avoid it by configuring your email client to stop automatically retrieving remote content via URLs embedded in email messages. To learn how to do this in Gmail, click here.