- La. Rules of Cond.
- Historical Background
- ABA Model Rules Preface, Preamble and Scope
- Article 1. Client-Lawyer Relationship
- Rule 1.0. Terminology
- Rule 1.1. Competence
- Rule 1.2. Scope of Representation and Allocation of Authority between Client and Lawyer
- Rule 1.3. Diligence
- Rule 1.4. Communication
- Rule 1.5. Fees
- Rule 1.6. Confidentiality of Information
- Rule 1.7. Conflict of Interest: Current Clients
- Rule 1.8. Conflict of Interest: Current Clients – Specific Rules
- Rule 1.9. Duties to Former Clients
- Rule 1.10. Imputation of Conflicts of Interest: General Rule
- Rule 1.11. Special Conflicts of Interest for Former and Current Government Officers and Employees
- Rule 1.12. Former Judge, Arbitrator, Mediator or Other Third-Party Neutral
- Rule 1.13. Organization as Client
- Rule 1.14. Client with Diminished Capacity
- Rule 1.15. Safekeeping Property
- Rule 1.16. Declining or Terminating Representation
- Rule 1.17. Sale of Law Practice [Reserved]
- Rule 1.18. Duties to Prospective Client
- Article 2. Counselor
- Article 3. Advocate
- Rule 3.1. Meritorious Claims and Contentions
- Rule 3.2. Expediting Litigation
- Rule 3.3. Candor Toward the Tribunal
- Rule 3.4. Fairness to Opposing Party and Counsel
- Rule 3.5. Impartiality and Decorum of the Tribunal
- Rule 3.6. Trial Publicity
- Rule 3.7. Lawyer as Witness
- Rule 3.8. Special Responsibilities of a Prosecutor
- Rule 3.9. Advocate in Nonadjudicative Proceedings
- Article 4. Transactions with Persons Other Than Clients
- Article 5. Law Firms and Associations
- Rule 5.1. Responsibilities of Partners, Managers, and Supervisory Lawyers
- Rule 5.2. Responsibilities of a Subordinate Lawyer
- Rule 5.3. Responsibilities Regarding Nonlawyer Assistants
- Rule 5.4. Professional Independence of a Lawyer
- Rule 5.5. Unauthorized Practice of Law: Multijurisdictional Practice of Law
- Rule 5.6. Restrictions on Right to Practice
- Rule 5.7. Responsibilities Regarding Law-Related Services [Reserved]
- Article 6. Public Service
- Article 7. Information About Legal Services
- Rule 7.1. General
- Rule 7.2. Communications Concerning a Lawyer’s Services
- Rule 7.3. [Reserved]
- Rule 7.4. Direct Contact With Prospective Clients
- Rule 7.5 Advertisements In The Electronic Media Other Than Computer-Accessed Communications
- Rule 7.6. Computer-Accessed Communication
- Rule 7.7 Evaluation Of Advertisements
- Rule 7.8 Exemptions From The Filing and Review Requirement
- Rule 7.9 Information about a Lawyer’s Services Provided Upon Request
- Rule 7.10 Firm Names and Letterhead
- Article 8. Maintaining the Integrity of the Profession
- Dane S. Ciolino
Rule 7.8 Exemptions From The Filing and Review Requirement
The following are exempt from the filing and review requirements of Rule 7.7:
(a) any advertisement or unsolicited written communication that contains only content that is permissible under Rule 7.2(b).
(b) a brief announcement in any public media that identifies a lawyer or law firm as a contributor to a specified charity or as a sponsor of a public service announcement or a specified charitable, community, or public interest program, activity, or event, provided that the announcement contains no information about the lawyer or law firm other than permissible content of advertisements listed in Rule 7.2(b) and the fact of the sponsorship or contribution. In determining whether an announcement is a public service announcement for purposes of this Rule and the Rule setting forth permissible content of advertisements, the following are criteria that may be considered:
(1) whether the content of the announcement appears to serve the particular interests of the lawyer or law firm as much as or more than the interests of the public;
(2) whether the announcement contains information concerning the lawyer’s or law firm’s area(s) of practice, legal background, or experience;
(3) whether the announcement contains the address or telephone number of the lawyer or law firm;
(4) whether the announcement concerns a legal subject;
(5) whether the announcement contains legal advice; and
(6) whether the lawyer or law firm paid to have the announcement published.
(c) A listing or entry in a law list or bar publication.
(d) A communication mailed only to existing clients, former clients, or other lawyers.
(e) Any written communications requested by a prospective client.
(f) Professional announcement cards stating new or changed associations, new offices, and similar changes relating to a lawyer or law firm, and that are mailed only to other lawyers, relatives, close personal friends, and existing or former clients.
(g) Computer-accessed communications as described in subdivision (b) of Rule 7.6.
(h) Gift/Promotional Items. Items, such as coffee mugs, pens, pencils. apparel, and the like, that identify a lawyer or law firm and are used/disseminated by a lawyer or law firm not in violation of these Rules, including but not limited to Rule 7.2(c)(l3) and Rule 7.4; and
(i) Office Sign(s) for Bona Fide Office Location(s). A sign, placard. lettering, mural, engraving, carving or other alphanumeric display conveying information about a lawyer, a lawyer’s services or a law firm’s services that is permanently affixed, hanging, erected or otherwise attached to the physical structure of the building containing a bona fide office location for a lawyer or law tirm, or to the property on which that bona fide office location sits.
The Louisiana Supreme Court adopted this rule on June 26, 2008. It became effective October 1, 2009. The court added paragraphs (h) and (i) effective June 22, 2011.
*This page was updated on July 1, 2011.